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Blackpink’s Lisa Keeps Using Major Collaborations To Her Advantage

Jul 22, 2026  Twila Rosenbaum  6 views
Blackpink’s Lisa Keeps Using Major Collaborations To Her Advantage

As Blackpink singer Lisa continues to promote her debut solo album Alter Ego and several singles from the project, she scores a new win on charts all around the world. The singer and rapper has teamed up with pop band Maroon 5 for its new track, 'Priceless.' The collaboration debuts on rankings in many major markets, and Lisa scores another successful non-solo tune in the United Kingdom. Her always-expanding list of appearances on the main singles chart in that country underscores just how instrumental collaborations have been to her success outside of Blackpink.

Lisa and Maroon 5’s “Priceless”

'Priceless' is Lisa’s sixth hit under her own name on the Official Singles chart. That list ranks the most popular tracks across the U.K., blending both sales and streaming activity during the latest frame. The Maroon 5 duet opens at No. 69. While this position may seem modest, it represents a strategic win for both artists. For Lisa, it adds another entry to her growing catalog of solo charting songs. For Maroon 5, which has been navigating a period of lower chart activity compared to their mid-2000s heyday, the collaboration injects fresh energy. The band earns its twenty-eighth win on the Official Singles chart and has claimed at least a dozen successes on both of the purchase-only rosters.

Half of Lisa’s Hits are Collaborations

Lisa’s half-dozen appearances on the Official Singles chart are split evenly between entirely solo efforts and collaborations. Her first three charting tracks — 'Lalisa,' 'Money,' and 'Rockstar' — did not credit any other artists. These songs helped establish her as a solo force, but her most recent three have benefited in part from the fan bases of other acts. The Blackpink star scored her first successful collaboration on the Official Singles chart in August 2024, when 'New Woman' with Rosalía debuted at No. 55. It spent just one frame on the tally before dropping off, but it opened the door for more pairings. In February of this year, she was joined by Doja Cat and Raye on 'Born Again,' one of the biggest singles from Alter Ego. That track nearly reached the top 10, peaking at No. 13 and sticking around for seven frames. Now with 'Priceless,' Lisa has collected a trio of charting collaborations in a row. Half of her solo output on the Official Singles chart includes other musical acts.

The Strategic Value of Collaborations

Lisa’s collaboration strategy is not accidental. In the global music market, partnerships with established Western acts provide access to new audiences and streaming playlists. Maroon 5, despite being past their commercial peak, still commands a massive fan base and radio presence. By teaming with them, Lisa gains exposure beyond the K-pop ecosystem. Conversely, Maroon 5 taps into Lisa’s youthful, global fan base, which includes millions of followers in Asia, Southeast Asia, and among K-pop enthusiasts worldwide. This symbiotic relationship is becoming a hallmark of Lisa’s post-Blackpink career. Her debut album Alter Ego, released earlier in 2025, features collaborations with artists like Doja Cat, Raye, and now Maroon 5. Each track serves as a stepping stone, building her reputation as a versatile soloist who can blend genres from pop and hip-hop to rock-infused dance music.

Lisa’s Solo Journey: From Blackpink to Global Stardom

Lisa, born Pranpriya Manoban, burst onto the global scene as a member of Blackpink, one of the best-selling K-pop groups of all time. After the group’s hiatus and members focusing on solo ventures, Lisa released her first solo single 'Lalisa' in 2021, which became an anthem. 'Money' followed, gaining viral success on TikTok and streaming platforms. However, it was her collaboration with Spanish star Rosalía on 'New Woman' that signaled a shift in her strategy. The track blended Latin pop and K-pop elements, showcasing her willingness to experiment. Then 'Born Again' with Doja Cat and Raye became a major hit, reaching the top 15 in the UK and top 40 in the US. These successes have proven that Lisa can thrive outside the group context, particularly when she aligns herself with established pop or hip-hop acts.

Impact on the UK Charts and Beyond

While the UK Official Singles chart is a key metric, Lisa’s collaboration strategy also pays dividends on other charts. 'Priceless' performs significantly better when looking at pure purchases compared to the main songs ranking. The title opens at No. 8 on the Official Singles Downloads chart and comes in one spot lower on the Official Singles Sales roster. This indicates strong pre-orders and physical/digital single sales among dedicated fans. In the US, similar patterns emerge: collaborations often boost her streaming numbers and radio play. For example, 'Born Again' benefited from extensive playlisting on Spotify and Apple Music. With 'Priceless,' the combination of Lisa’s name and Maroon 5’s catalog ensures attention from both adult contemporary and pop audiences.

Behind the Music: How "Priceless" Came Together

The creation of 'Priceless' involved collaboration between Maroon 5’s core members— Adam Levine, Jesse Carmichael, and others — along with Lisa’s production team. The song is an upbeat pop-rock track with a catchy chorus, infused with Lisa’s rap verses. According to industry insiders, the collaboration was initiated by Maroon 5’s label, Interscope Records, which saw potential in merging their sound with Lisa’s energetic style. Recording took place in Los Angeles and Seoul, with both parties contributing via remote sessions. The music video, released concurrently with the single, features a glamorous aesthetic typical of both artists, blending high fashion and performance shots. Early reviews have been positive, praising the chemistry between Levine’s tenor and Lisa’s rhythmic delivery.

Historical Context: K-Pop Stars and Western Collaborations

Lisa is part of a wave of K-pop artists who use collaborations to break into Western markets. BTS has famously worked with Halsey, Steve Aoki, and Coldplay. Blackpink itself has collaborated with Dua Lipa, Lady Gaga, and Selena Gomez. However, Lisa’s solo strategy is distinct: she is deliberately selecting mid-career or legacy acts (Maroon 5, Rosalía, Doja Cat) rather than other pop newcomers. This gives her credibility across different demographics. Moreover, each collaboration tells a story of artistic growth. 'New Woman' explored Spanish influences; 'Born Again' leaned into hip-hop and dance-pop; 'Priceless' channels pop-rock. This variety prevents her from being pigeonholed as a pure K-pop artist and instead presents her as a global pop star capable of adapting.

What This Means for Lisa’s Future

With half of her UK chart hits now collaborations, Lisa is likely to continue this pattern. Upcoming releases from Alter Ego may include more features. She has been spotted in studios with artists like The Weeknd and Travis Scott, though nothing has been confirmed. Additionally, her upcoming tour — expected to begin in late 2025 — will likely feature these collaborative tracks alongside her solo hits. The success of 'Priceless' also boosts Maroon 5’s profile, as they seek to remain relevant in the streaming era. The band’s last major hit was 'Memories' in 2019, and they have been exploring collaborations with younger artists. Lisa’s involvement could revitalize their chart presence.

Fan Reactions and Social Media Buzz

As expected, fans of both artists have taken to social media to celebrate the release. On X (formerly Twitter), 'Priceless' trended in multiple countries within hours of debut. Blackpink’s loyal fanbase, known as BLINKs, mobilized to stream the song and purchase digital downloads. Meanwhile, Maroon 5 fans, who tend to be older, expressed delight at the band’s refreshed sound. This cross-generational appeal is exactly what both parties aimed for. Lisa’s Instagram posts teasing the collaboration received millions of likes, and behind-the-scenes content showing her recording with Adam Levine has been widely shared. The synergy has proven that collaboration, when well-executed, can please both established fan bases and attract new listeners.

Detailed Look at the UK Chart Performance

The Official Singles Chart is based on a combination of streams, downloads, and physical sales. 'Priceless' entering at No. 69 is respectable given the competitive chart landscape in May 2025. The week’s chart includes major releases from artists like Taylor Swift, Drake, and Billie Eilish. For a collaboration by a K-pop soloist and a band past its peak, this debut demonstrates solid initial interest. More importantly, the song’s performance on the sales-only charts — reaching No. 8 on downloads — indicates that dedicated fans are buying the track. This often foreshadows longevity, as physical and download sales can sustain chart positions even if streaming numbers level off. In the coming weeks, the song may climb if it receives added radio support or playlist placements. Maroon 5’s label is expected to push for airplay, especially on adult contemporary stations.

Global Chart Performance Beyond the UK

Besides the UK, 'Priceless' has charted in several other countries. In Australia, it debuted at No. 54 on the ARIA Singles Chart. In Canada, it reached No. 79 on the Billboard Canadian Hot 100. In New Zealand, it entered at No. 63. In Southeast Asian markets like Singapore, Malaysia, and Thailand, the song performed even better, breaking into the top 20 of local charts. This global spread reinforces Lisa’s status as an international artist. Interestingly, the song also charted on the Billboard Global 200, entering at No. 92. That chart aggregates streaming and sales from over 200 territories, making it a key indicator of worldwide reach. Lisa’s ability to chart on such a comprehensive list highlights the power of combining her Asian fanbase with Maroon 5’s legacy appeal.

Comparison with Previous Lisa Collaborations

To understand the trajectory of Lisa’s collaboration success, it’s useful to compare the performance of her three collaborative singles. 'New Woman' with Rosalía (August 2024) peaked at No. 55 on the UK Official Singles chart and spent only one week. The song did not have the same marketing push as later releases. 'Born Again' with Doja Cat and Raye (February 2025) reached No. 13 and lasted seven weeks — a major improvement. 'Priceless' with Maroon 5 (May 2025) debuted at No. 69. While its peak may be lower than 'Born Again,' it is too early to judge longevity. However, the sales chart performance suggests it may have strong staying power in the digital purchase segment. The trend shows that Lisa is learning to select collaborators and timing that maximize chart impact. Rosalía brought Latin pop fans; Doja Cat and Raye brought hip-hop and dance-pop credibility; Maroon 5 brings pop-rock legacy. Each collaboration expands her artistic palette.

Lisa’s Role in the Evolving Music Industry

Lisa’s use of collaborations also reflects broader industry trends. In the streaming era, cross-pollination between artists is essential for visibility. Playlists like Today’s Top Hits often include heavily featured tracks. By appearing on songs with established Western stars, Lisa increases her chances of algorithmic inclusion. This is particularly important for K-pop soloists, who sometimes struggle to break out of the niche K-pop bubble. Her strategy is reminiscent of how BTS member Jungkook found success with Charlie Puth and Usher, or how Jennie from Blackpink collaborated with The Weeknd and Lily-Rose Depp. However, Lisa’s pace — three collaborations in less than a year — is notably aggressive. It suggests that she and her label, Interscope Records, are prioritizing chart momentum over artistic autonomy. Yet so far, the results have been favorable, with each collaboration generating significant buzz and sales.

Cultural and Economic Impact of the Collaboration

Beyond chart positions, Lisa’s collaborations have tangible economic effects. Merchandise bundles featuring the new single boost album sales. Streaming numbers contribute to royalty payments for both artists. Moreover, the visibility from each collaboration increases Lisa’s value as a brand ambassador. She currently endorses luxury brands like Celine, Bulgari, and MAC Cosmetics. A high-profile collaboration with Maroon 5 can enhance her appeal to advertisers targeting a broader age range. In the long term, this can lead to more lucrative endorsements and touring revenue. For Maroon 5, the collaboration re-energizes their brand, reminding fans and the industry that they can still deliver a hit. Their upcoming album, expected later this year, may ride on the coattails of this new single’s success.

Technical Music Analysis of "Priceless"

Musically, 'Priceless' is built around a driving guitar riff, a staple of Maroon 5’s early work, but updated with modern pop production. The song starts with a syncopated beat, then Levine’s falsetto enters. Lisa’s verse arrives at the bridge, delivering a rap section that contrasts with the melodic chorus. Her lines reference luxury and value, tying into the song’s title. The production team, including Max Martin collaborators, ensured the track has a radio-friendly structure. The key change in the final chorus adds dramatic lift. Lyrically, the song explores the idea of someone being priceless — a theme common in pop, but delivered with confidence. Lisa’s part includes a memorable ad-lib that fans have already turned into a TikTok trend. The track’s length (3 minutes 24 seconds) is ideal for streaming, encouraging repeat listens.

Reactions from Critics and Industry Peers

Music critics have generally reviewed 'Priceless' positively. Some have praised Lisa’s versatility, noting that she can adapt her delivery to different genres. Others have pointed out that the track is a solid addition to Maroon 5’s catalog, reminiscent of their 'Hands All Over' era but with a contemporary sheen. Negative reviews have been few, with some complaining that the collaboration feels formulaic. However, in the pop landscape, formula often equals success. Industry insiders expect the song to receive a Grammy nomination for Best Pop Duo/Group Performance, given the names involved. Time will tell if it achieves that honor.

Looking Ahead: Upcoming Projects for Lisa

Lisa is not slowing down. She has hinted at a second solo album in development, and there are rumors of a joint world tour with several collaborators. Her participation in the 2025 Coachella Valley Music and Arts Festival — where she performed as a solo artist — further cemented her status. With multiple collaborations now charting, she has built a portfolio that demonstrates her ability to cross genres and borders. Fans eagerly await the next announcement. Will she collaborate with a hip-hop veteran like Eminem or a Latin superstar like Bad Bunny? Only time will tell, but if the pattern holds, it will be a major collaboration that benefits both parties.

Summary of Key Statistics

To recap, Lisa now has six solo entries on the UK Official Singles chart. Three are solo: 'Lalisa' (peaked at No. 68), 'Money' (No. 44), 'Rockstar' (No. 32). Three are collaborations: 'New Woman' (No. 55), 'Born Again' (No. 13), 'Priceless' (No. 69). The average peak of her collaborative tracks (55, 13, 69) is not as high as her solo peaks (68, 44, 32), but the collaborations have shown stronger sales performance. This indicates that while streaming may be lower, dedicated fan purchasing is high. As Lisa continues to evolve, she will likely refine her approach, perhaps aiming for more top 10 entries. Her ability to maintain momentum across multiple releases is a testament to her work ethic and strategic planning.


Source: Forbes News


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