'The Power of the Dog' and its Globes win show that the awards power is in streaming

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Benedict Cumberbatch and Jesse Plemons successful  'The Power of the Dog,' which won the Golden Globe for champion  drama. (Kirsty Griffin/Netflix).

(CNN)The Golden Globes were reduced to a footnote this twelvemonth -- chased from TV and their accustomed NBC showcase by questions astir the organization's rank and its integrity, relegated to announcing winners Sunday by Twitter and property release.

Yet the group's prime of "The Power of the Dog" arsenic the year's champion play bespeak what feels similar a connection to different grant shows -- a large motion to the powerfulness of streaming -- arsenic the amusement manufacture wrestles with the displacement distant from theatrical viewing to at-home consumption, particularly for prestige films.

Simply put, box-office dollars, the astir evident metric for weighing a movie's popularity, nary longer archer the full story. And if grant voters person immoderate involvement successful recognizing movies that radical person seen -- and volition frankincense harbor immoderate rooting involvement successful the choices -- the calculus needs to displacement to however galore watched them, not strictly however galore person straight paid for the privilege.

    Netflix and different streaming services don't supply overmuch assistance successful issuing wide information that possesses the simplicity of perusing a box-office chart. But films similar "Power of the Dog," the slow-burn occidental starring Benedict Cumberbatch, and the star-studded satire "Don't Look Up" person intelligibly go favorites among Netflix subscribers, producing the benignant of chatter and debates successful societal media that televised grant shows, foremost among them the upcoming Oscars, desperately need.

      Media outlets, notably, person been dilatory to drawback connected to this shifting reality, a inclination made importantly worse during the pandemic. The New York Times, for example, precocious fretted astir what sluggish box-office figures mean for grant shows, successful an nonfiction headlined, "The Oscars Want Crowd-Pleasers, but Where Are the Crowds?"

        The "crowds," beauteous obviously, are astatine home, scattered from communal viewing to devour amusement connected their schedules. And that has produced "crowd-pleasers," oregon astatine slightest movies that person generated buzz, conscionable arsenic Netflix intended erstwhile it embarked connected the ngo of seeking to found its movies arsenic credible grant candidates, aft increasing to rival HBO successful TV's awards race.

        Tom Holland and Benedict Cumberbatch successful  'Spider-Man: No Way Home.'

        Indeed, the lone genuine "crowd-pleaser" to talk of this year, successful the accepted sense, is "Spider-Man: No Way Home," the $1-billion-plus planetary hit, which appears destined to articulation the rarefied $700-million nine successful presumption of home box-office grosses occupied by "Star Wars: The Force Awakens," "Avengers: Endgame," "Avatar" and "Black Panther."

          After flirting successful 2018 with introducing a "popular film" category to bring specified blockbusters into the Oscar ceremony, the Academy of Motion Picture Arts and Sciences took the adjacent champion step, expanding the tract of best-picture contenders to 10, theoretically opening up slots for much widely-seen movies.

          Such plans don't ever enactment out, but with "Spider-Man" propping up the theatrical movie concern astir single-handedly, if ever determination was a twelvemonth to invitation a superhero to Hollywood's biggest party, it's this one.

          Otherwise, the powerfulness successful this year's awards contention resides successful movies that person made a splash successful streaming, including others that notched important Globes wins: Amazon's "Being the Ricardos" for prima Nicole Kidman, Will Smith successful "King Richard" (which surely fared amended connected HBO Max than it did astatine the container office), and Andrew Garfield for his relation successful Netflix's philharmonic "Tick, Tick ... Boom!"

            Whether that mathematics persists everlastingly is unknown, but for now, "The Power of the Dog" is the benignant of "hit," nevertheless fuzzy the streaming data, which could assistance bring further sizzle to an awards strategy challenged connected aggregate fronts.

            The Golden Globes person been a mess, and the Hollywood Foreign Press Association that presents them remains enmeshed successful the process of cleaning up its corporate act. Nevertheless, successful assembling their nominees and winners for 2022, they look to person embraced a world that overmuch of Hollywood has been dilatory -- and possibly understandably reluctant -- to grasp.

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